Dimensions of win win habit Free Essays

Only by having a foundation of trust and a strong emotional bank account can I come o the table with honesty and openness. When both partners bring a strong emotional bank account to the table, we are ready to deal honestly and fairly. The third dimension is agreements. We will write a custom essay sample on Dimensions of win win habit or any similar topic only for you Order Now From relationships flow the agreements that give definition and direction to win/win. In a win/win agreement, both parties agree on desired results, guidelines, resources, accountability, and consequences. Trust and mutual responsibility is the key to a win/win agreement. Proper management training is key to establishing the mindset needed to effectively carry out win/win agreements. The focus in a win/vain agreement is on results rather than methods, and people in a win/win agreement evaluate themselves. As such, a performance agreement that both sides agree to is key to an effective win/win agreement. Finally, a win/win agreement can only survive in an organization when the systems support it. I know that I get what reward. Thus, I must make sure that the systems surrounding any win/win agreement support a win/win mentality. To achieve the goals in my mission statement, the reward system must reflect my principles. Competition has its place in the marketplace, but cooperation is the key to interdependent relationships. There is a four step process to seeking a win/win solution. First, I see the problem from the other person’s point of view. Then, I identify the key issues and concerns involved. Third, I determine what results would constitute a fully acceptable solution. Finally, identify new options to achieve those results. Want to take advantage of the potential for mutual benefit that win/win solutions offer. I am ready to see any conflict that arises from a win/win perspective and seek the solution that ill be mutually satisfactory to all parties. There are five dimensions to the habit of thinking Win/Win; 1 . Character – Thinking win/win requires integrity (the value we place on our own principles) on the part of both parties. It also requires maturity – the balance between courage and consideration. Expressing feelings with courage tempered by consideration for the feelings of others is the mark of a mature person. Finally, to think win/win, we need an abundance mentality, meaning we realize there is plenty out there for everyone. People with a scarcity mentality think there is only one pie and they are fighting to get as large a slice as possible. People with an abundance mentality realize there are lots of opportunities, more than a person can take advantage of. 2. Relationships – The Emotional Bank Account is a key to structuring a Win/Win. If enough deposits have been made over a period of time, you have a degree of credibility enabling you to focus on the issues, not on personality conflicts. If both parties have high emotional bank balances combined with a ointment to Win/Win, a tremendous amount of synergy is possible. If the other person is not thinking Win/Win, you have to take the lead and be proactive enough to keep hammering until they realize you genuinely want a Win/Win deal. The relationship can be the key to the success of the entire process. 3. Agreements -? These give definition and direction to Win/Win. TO be effective, agreements should focus on desired results rather than the methods to be followed. Guidelines specifying the parameters for the results and the resources available to achieve the results should be included. Also a method of accountability for evaluation and an outline of what will happen as a result of the evaluation. 4. Systems -? Win/Win can only survive in an organization when the systems support it. If you talk Win/Win but reward Win/Lose, then don’t be surprised when everyone goes for Win/Lose scenarios. The training, planning, budgeting, communication, information and compensation systems all have to be geared towards Win/Win. 5. Processes – The essence of structuring Wining is to separate the person from the problem, to focus on interests ND not on positions, to invent options for positive mutual gain and to insist on objective criteria – some external standard or principle that both parties can accept. These processes are more fully examined in Habits 5 and 6. The five dimensions of the Win/Win model s described by the author are: Character is the foundation Of Win/Win. There Ernst be integrity in order to establish trust in the relationship and to define a win in terms of personal values. A key trait is the abundance mentality that there is plenty for everybody (v. The Scarcity Mentality). The abundance mentality flows from a deep inner sense of personal worth and security. Relationships are the focus on Win/Win. When there is a relationship of trust and emotional bank account balances are high, there is a much greater probability of a successful, productive interaction. Negative energy focused on differences in personality or position is eliminated; positive, cooperative energy focused on understanding and resolving issues is built. Performance agreements or partnership agreements give definition and direction to Win/Win. How to cite Dimensions of win win habit, Papers

Business Advertisement Cosmetics

Question: Describe about the Business Advertisement for Cosmetics. Answer: 1: 1.Selected advertisement Just Me Cosmetics For Just Me Cosmetics, the Television and online advertisements are most suitable. The advantages and disadvantages of these two advertisement options are as under: Advantages of Television advertisement: Television advertisement can cover a huge number of audiences at a time, so the awareness can be raised quickly[1] Through television advertisement more attention can be gained due to combination of visuals and sound effects Disadvantages of Television advertisement: This option of advertisement is much costly. Television advertisement takes much time to be produced and sponsored[2]. Advantages of online advertisement: Online advertisement can provide more information to the prospective customers. This advertising option has extensive capacity of market coverage [3] Disadvantages of online advertisement: This advertising option cannot reach to the audiences, who have no internet connection. Many times, people ignore the online advertisements. Developing media characteristics The advertising media must be creative so that it can attract the female customers between 16-25 age groups. The media must have the capacity to visualize the products of Just Me. The media must be available to the people at any place[4] The target audience of Just Me must be fond of watching television and social media. This is because the advertisement of the new product range of Just Me will be available during television commercials and in the social media like, Facebook and Twitter. As per the advertising requirements of Just Me, it can be said that the television and social media are the two favorable advertising media option for the company. Alternate advertising brief: Company name: Just Me Cosmetics Background: Australian cosmetic company that is going to launch new range of cosmetic products Products: Lip gloss, Eye shadow, Blusher and Nail polish Target customer: Women age group 20 to 40 Tone: Fashion conscious, fun Theme: Glamorous World Glamorous You Budget: TBC: Role of media assistant Report to the Advertising Manager Sub: Importance of media assistance Media is the best way to communicate with the target audience effectively. With the help of media, the company can convey its message very concisely to its prospective customers. At the same time, media helps to reach to vast number of prospective customers at a time. Therefore, media assistance is important for introducing a new product range in the market. Analyzing the advantages and disadvantages of advertising media option List of advertising media: Newspaper and Magazines Radio Television Social media[5] Identifying the advantages and disadvantages of media options Media options Advantages Disadvantages Newspaper and Magazine Less costly and large coverage Poor image quality and limited to the newspaper and magazine readers only Radio Less costly and time efficient Available time for advertisement is very short Ignorance of the people as there is no visual effect Television High coverage and available to all Very costly Social Media High coverage Depends on the availability of internet connection Analyzing the advantages and disadvantages of advertising media option As per the above advantages and disadvantages of all the available advertising media, it can be said that each media cannot be suitable for each advertisement. It is the company and the advertiser, who need to select the advertising media as per their capacity and requirements. If the company has high budget and want to cover wide market, then television and social media are suitable. However, for the local coverage, newspaper and radio advertising are suitable. Characteristics of media Newspaper and Magazine Radio Advertising Television advertising Social media Advertising Printed advertisement Less costly Limited to the newspaper and magazine readers Only sound effect is available Less costly Large coverage High cost Wider coverage Available to everyone[6] Not much costly like television advertisement Wide coverage Availability depends on the internet connection Selecting the suitable media For the advertisement of Just Me, the required advertising media characteristics are as follows: Must not include high cost Must be available to young women Must have high coverage capacity Therefore, as per the requirements, it can be said social media advertising is most suitable for Just Me. Analyzing the media consumption Identifying target audience The target audiences of Just Me are the women between the age group of 16 20 years Analyzing the target audiences media consumption For both primary and secondary advertising media, the target audiences media consumption habit must include the followings: The target audience must be fond of social media and television Target audience must be interested in availing new cosmetic products Selecting the appropriate media option After reviewing the advertisement brief of Just Me and the characteristics, advantages and disadvantages of each media options, it can be said that social media is the best option for Just Me. This media option is not much costly but can cover wide range of target audience. Apart from social media, the television and newspaper can be the secondary media options for Just Me. Television media has high coverage and newspaper is less costly. 2. Evaluating single and multiple media strategies As the product range of Just Me belongs to the cosmetic products, the advertising strategies must be up to date and fashionable. At the same time, as the brand has only national coverage, the cost of the advertisement must be less. However, if the company conducts the media plan by selecting a particular media, then not all the requirements can be fulfilled. Therefore, the company must include multiple media strategies in its media plan. If the advantages and disadvantages of multiple media are compared, then it can be said that there are more advantages of selecting the multiple media. If the company selects multiple media in the media plan, then it can create an effective media plan with low cost. If the company selects social media and newspaper, then it can cover wide range of people within limited cost. It can attract local people and the people in the other states. However, the main disadvantage is that in case of rural area, internet connection is problematic. The required combination of multiple media in relation to the products of Just Me, must have the following characteristics: The media must be less costly The media must be creative and can produce fashionable advertisement It must have wide coverage If these characteristics are required then the company can apply the social media and newspaper advertising. Report to the Advertising Manager To The Advertising Manager Sub: For the suitable media selection In order to launch the new product range of Just Me, the company needs to select such an advertising media that includes limited budget and wider coverage. However, it is not possible if the company selects only one media option. Therefore, it is suggested that the company must use the multiple media strategy and for that, it can include the social media and newspaper in its media plan. Both the media includes less cost. At the same time, the market coverage of social media is much high and newspaper is very useful for attracting the local customers. If the customers cannot avail the internet, then they can notice the advertisement in newspaper. Therefore, selecting multiple media will be best for the media planning of Just Me. 3. Report regarding the selection of advertising media The selection of advertising media depends on the characteristics of the products and the requirements of the company. In case of the product rage of Just Me, the company must select the multiple advertising media. The main reason behind this selection is that the company wants to create the awareness among a wide range of prospective customers but the budget of the company is limited because it is a national company. In the evaluation of the advantages and disadvantages of different advertising media, it has been identified that each media has several advantages and disadvantages. As per the requirements and products characteristics of Just Me, social media is the most suitable. Through social media, the company can create creative and up to date advertisement. However, as social media is dependent on the internet connection, rural people cannot notice the advertisement. Therefore, for the rural people, newspaper is the best option and it is less costly. Therefore, the combination o f social media and newspaper is best for Just Me. Reference list "English Online - Articles in Easy Understandable English for Learners". in , , 2016, https://www.english-online.at/ [accessed 27 July 2016]. "ResearchGate - Share and discover research". in , , 2016, https://www.researchgate.net [accessed 27 July 2016]. "SHRM Online - Society for Human Resource Management". in , , 2016, https://www.shrm.org [accessed 27 July 2016]. "U.S. Small Business Administration | The U.S. Small Business Administration | SBA.gov". in , , 2016, https://www.sba.gov [accessed 17 July 2016]. "Videotise". in , , 2016, https://www.videotise.net/ [accessed 17 July 2016] [1] "Videotise". in , , 2016, https://www.videotise.net/ [accessed 17 July 2016]. [2] "U.S. Small Business Administration | The U.S. Small Business Administration | SBA.gov". in , , 2016, https://www.sba.gov [accessed 17 July 2016]. [3] "ResearchGate - Share and discover research". in , , 2016, https://www.researchgate.net [accessed 27 July 2016]. [4] "SHRM Online - Society for Human Resource Management". in , , 2016, https://www.shrm.org [accessed 27 July 2016]. [5] "English Online - Articles in Easy Understandable English for Learners". in , , 2016, https://www.english-online.at/ [accessed 27 July 2016]. [6] "U.S. Small Business Administration | The U.S. Small Business Administration | SBA.gov". in , , 2016, https://www.sba.gov [accessed 17 July 2016].

Management 201 Essays - Human Resource Management,

Management 201 Task: Choose a company and identify all motivational (employee-centered) programs that the company has in place. Then ascertain the significance and objectives of these programs. Next provide a critique of these programs. Finally, recommend changes that will improve on the programs and/or new programs that will better meet the objectives articulated above. Overview: The company that I have chosen as the subject of my research is the AAA Travel Agency. More specifically, I have interviewed several travel agents from the Reno, Pennsylvania location, which serves patrons from Western Pennsylvania as well as West Virginia. The bulk of the information for my analysis has come directly from the in-office interviews with Ms. Tiffany Pacior, the senior travel agent for the Reno office. She has provided me with information directly out of the AAA employee handbook as well as personal information covering the positive and negative effects she has experienced from the programs I will be discussing. There can be little doubt that the backbone of every successful business or company is its staff of employees. Employees are the vital parts of the business machine that can aid in its success or contribute to its failure. It is for this reason that it is imperative to possess the ability to acquire and maintain effective employees. The chief method by which a business or company can accomplish this task is through employee-centered motivational programs. The goal of these programs is to encourage employees to maximize their performance by targeting three specific motivational stimuli. These include morale, satisfaction, and rewards. After researching their policies and interviewing employees, I have came to the conclusion that AAA of Reno, Pennsylvania has adopted Fredrick Taylor's approach to motivating their employees. In this paper I will demonstrate how AAA applies Taylor's scientific management approach to target the three motivational stimuli stated above. I will also provide some insight from the employee's perspective as to how effective the programs are at what they are designed to achieve. The scientific management approach to motivation evolved from the work of Frederick Taylor. He believed that when highly productive people discover they are being compensated basically the same as less productive people, then the output of highly productive people will decrease. Consequently, the scientific management approach to motivation is based on the assumption that money is the primary motivator. This seems to be the ideology that AAA has adopted to produce high morale, achieve satisfaction, and reward their employees. Morale, as it applies here, may be defined as the overall feeling of the members of an organization. Generally speaking, a company with a high morale among its employees enjoys above average performance and a lower than average employee termination rate. AAA has several programs in practice, which support the scientific management approach to motivation to produce high morale. First, it is not uncommon for a travel agent to work beyond the scheduled forty-hour workday to complete the tasks of a heavy business day. It was for this reason that the company offers overtime compensation for the dedication of their employees. The company pays one and a half times their regular hourly rate of pay when an agent works more than their scheduled hours per week. Also, for those individual days when an agent works more than ten hours per day, they are entitled to overtime dinner pay. The employees stressed that this is a worthwhile program because it allows overtime workers to order dinner from l ocal delivery shops. The objective here is simple, no one likes to work on an empty stomach and so why not use a little give and take to make the employees feel like they are not being taken advantage of. It has proven to be effective from the opinions of the employees I interviewed. The final program I was made aware of designed to bolster company morale is the ?paid time off? program. This allows employees to take time off from their work for various reasons and to be regularly paid as if they were working for that period of time. Acceptable reasons for this privilege cover a wide spectrum including personal vacation, minor illness, funeral leave, jury duty, holidays, military leave, and marriage. Ms. Pacior explained that although these programs

English Essay Science Essays - Literature, Canadian Literature

English Essay Science Essays - Literature, Canadian Literature Scientific Progress and its Costs Scientific progress is undoubtedly positive, it is the driving force behind human kinds expansion. It created many of the things that have allowed humans to become the most powerful animal on earth. However as scientific progress, eventually other things need to be eased back to allow for progression to continue. In the novel Oryx and Crake By Margaret Atwood, a society is depicted where scientific progress has almost taken over every other aspect of society. The main character Jimmy is born and raised in the luxurious compounds. Where corporations create the most advanced products for consumers in the compounds and the pleeblands. Jimmy grows up seeing the complications scientific progress can create. From his poor relationship with his family to the virus he helps his childhood friend spread, it is clear that Jimmy has seen the best and worst that scientific progress has to offer. Ultimately, When scientific progress is given reign over all other aspects of society, the impact o n human culture, relationships, life, and even the earth itself are tremendous. In a society where science shrouds society's focus, humanities lose its importance. In Oryx and Crake, the corporations consistently push for progression of science and discourage people to pursue other fields of work. This can be seen from how Jimmy has to be tutored by crake so he can get passable grades. Crake shows Jimmy shows how to solve math and science problems, "but Jimmy [does] not see, and it did not all come clear." (Atwood 174) To Crake math and science problems are easy to understand, but Jimmy struggles with them and is not able to see what Crake sees. Instead of the school system allowing Jimmy to take humanities courses, where he excels, he has to take science subjects, and search for alternative methods to learn subjects. This is reflective of the society that he lives in, the corporations don't want people practicing humanities, and instead want them to focus on science, causing humanities to fade away from society. Furthermore, Jimmy and Crake grew up playing games like Blood and Roses, "a trading game [] the blood side [plays] with human atrocities for the counters [] massacres, genocides [] the roses side [plays] with human achievements, artworks, scientific breakthroughs." (78) This game reflects the society's lack of care for human history, positive and negative. The focus is purely put towards progression, and humanities, specifical history, are forgotten and only relevant in computer games. This causes people to not learn from humanity's past mistakes, and try to not repeat these mistakes. Lastly, when Jimmy graduates, he goes to Martha-Graham, a school that was, "falling apart [] surrounded [] by the tackiest kind of pleeblands." (185) meanwhile Crakes school Watson-Crick, " was a palace, at the entrance way was a bronzed statue of the institution ' s mascot [] the extensive grounds inside the security walls [was] beautifully laid out" (199) The two different states of the schools show where society's focus is. Jimmy ch ooses to pursue humanities, and because of this gets something much lesser than Crake, who goes to school for science. This shows how because of the focus put on scientific progression, humanities and people practicing it lose importance and relevance in society. In conclusion, because of the compounds pushing the limits of scientific progression, humanities are almost forgotten. People's re la tionships are ruined when society puts stress on advancing scientific progress. In the novel, many people struggle to form relationships, and when relationships are formed, they hav e often torn apart because of the society push for scientific progression. When Jimmy is growing up his father is a big scientist at OrganInc Farms, wh e re he is working on the pigoon project. When Jimmy ' s father makes a joke that upsets Jimmy, his mother says, " " Leave Daddy alone" [says] his mother "Daddy is thinking. That's what they pay him for. He do esn' t have time for you right now." (20) It is clear that because of Jimmy ' s father ' s job, and its heavy work demands, that not only Jimmy ' s relationship suffers, but so does his parent ' s marriage.

Renewable Energy Wind Farms Essay Example | Topics and Well Written Essays - 1000 words

Renewable Energy Wind Farms - Essay Example With the limited nature of non-renewable resources, alternate renewable energy needs to be harnessed in order to fill the energy gap made as these non-renewable resources are depleted. Renewable energy sources include geothermal, biofuel, wind, hydroelectric, wood, solar thermal as well as and photovoltaic, and biomass sources. Renewable energy production across America varies state by state (Vaseashta et al., 2005). The intent of this exploration paper is to discuss why renewable wind energy is safer, cheaper, and cleaner than cleaner than fossil fuels. In addition, renewable energy production in replacing depleting nonrenewable resources can increase energy independence (at state as well as national level) and reduce risks of climate change associated with energy pollution of fossil fuels. Thanks to advances in technology, wind is becoming the fastest growing energy resource globally. Wind power is environmentally safe and does not produce atmospheric emissions or greenhouse gases (Hau, 2012). The main salient description of wind technology is that it is renewable, free, and can be efficiently captured. Renewable energy is important and meets population needs. This refers to job creation, economic demands, and energy security (Quaschning, 2005). Regarding cost deployment, a few issues have to be taken into consideration, the cost of renewable energy, the capacity of renewable energy and lastly the impact of renewable energy. It is argued that alternative energy is not cheap. When it comes to wind energy, the renewable resources are usually located in remote areas, and it is expensive to build power lines to the various cities. The usage of renewable sources is limited in that they are not always available, for instance, solar power is reduced on cloudy days, calm days reduce wind power and drought reduces water availability for hydropower.

The use of behaviourism theories on a social work case study Essay

The use of behaviourism theories on a social work case study - Essay Example This research will begin with the statement that the beginnings of social work are focused on the principle of providing aid to the people. There is minimal change in this perception, but it has shifted from the individual reformation to collective views. However, the central purpose remains to be the responsibility of helping the people, whether individually or collectively as one society. The vitality of social work practice has been never more emphasized with the prevalence of change and threats on each and every member of society. The most common concern of this discipline is the alterations of relationships and social institutions such as the family, which greatly affects the children. In response, theorists, psychologists, and social workers continue the study of human behavior and cognition to formulate methods and theories as a foundation for alleviating the effectiveness of social work. The use of the assumptions of behaviourism to empiricism is useful in examining the resul ts of the intervention. This demonstrates that social work practices grounded in this theory help provide better social work measures for both service provider and users. The case for this study is in Case Study No. 2 involving Gemma the 15-year-old daughter of Kitty and Tony and the sister of the nine-year-old Jake. Gemma is from a broken family with an absentee father, who left them after the discovery of Kitty’s extramarital activities with another woman. Gemma was once a promising child with good academic records.

Pros And Cons Of Globalization For Singapore

Pros And Cons Of Globalization For Singapore Globalization is defined as a network of connections between different organizations and people across nations, geographic and cultural borders and boundaries. These global networks are creating a shrinking world where local differences and national boundaries are being consumed into global identities. Over the past few decades, inter-connection between countries has been increasing. Nations in addition to opening their doors towards trade and economic growth are also becoming acquainted to other beliefs and cultures around the world. On the flip side, from a negative view, our recent global recession, what started as an in house problem within the United States housing market, became a world problem affecting nations and regions all over, proving that the world has become a smaller place with problems in one region affecting others as well, due to the close interconnected world that we live in. The number of natural calamities and terrorist attacks are increasing in todays world, ca using different nations coming together in times of need to help the affected, which is also a good example of how the world is coming together to form a unison. Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital the worlds best talents and greatest ideas. (Jack Welch, 1935) The Origin of Globalization stems from the Industrial Revolution, which was the biggest turning point in the history of mankind. Inventions in terms of manufacturing, technology, transport and other fields took place. The sudden changes led to the Revolution, affecting the lifestyle of people and changing it in many ways. It helped to bring about the modern world we live in today along with improvements in technology as we move on. During the industrial revolution there were large drops in prices of commodities, making products more affordable to the middle and lower classes as well. With newer inventions, the quality of life improved. This in turn led to more opportunities and the search for newer sources of raw materials and commodities for manufacturing. Hence people moved to different nations in this search and it led to the world partition between World War 1 and World War 2. A massive number of independent states and countries emerged and in-order to grow economically a lot of these independent nations kept contacts with the ex-colonizers. New markets and raw materials were established by these colonizers for manufacturing which led to the concept of Westernization/ Internationalization. Globalization helped people migrate to developing countries where labour was cheap and raw materials were in abundance. This explained the rapid growth of certain economies which made them super powers and which continue to grow exponentially. With this growth came the birth of big cities and as they grew, more people were lured to these cities thus increasing their growth. This movement to big cities created Urbanization. With Globalization and Urbanization the question to be asked is, Is the effect of Globalization in Singapore aiding in the growth of an International Hub or diminishing the cultural heritage of the Island? Singapore is a good example when spoken about globalization. After separating from Malaysia and going through the Cold War, Singapore today comes under the 3rd world group of countries and First world in South East Asia with very good economic growth. Singapore reconstructed itself and rose politically and economically. Also being a very small nation with no natural resources of its own they have looked to grow in different ways than most other nations. Due to its small size, Globalization has had a greater impact in Singapore than other nations. Being an export and import market and with its burgeoning sea port and airport, it has created a hub in the South-East region. In order to differentiate itself from its neighboring countries and taking full advantage of Globalization, it welcomes a lot of foreign investors and Multi National Companies (MNCs) to invest in their country in order to compete and survive in the world. As a result, Singapore has had to inherit a multi-cultural and cosmopolitan society. The immigrants from the period of Urbanization has given the place a mix of cultures with predominantly the Chinese, Malay, and Indians, with some European influences, all inter-mingling with one another. Different races predominantly lived in different areas and are living proof with the likes of the streets of Chinatown, the Muslim Characteristics in Arab Street and the different ambience in Little India along Serangoon Road. We are part of a long civilization and we should be proud of it. We should not be assimilated by the West and become a pseudo-western society. We should be a nation that is uniquely multiracial and Asian, with each community proud of its traditional culture and heritage. (Mr Goh Tong ,1988) The few British colonized Neo-Classical buildings, along with the inter-mingling cultures make Singapore a strong heritage location with a multi-racial and diverse cultural society. And in this day and age, Singapore gets a huge economical help from the Tourism sector every year. It attracts millions of tourist a year, especially from all over Asia offering not only a modernized city with its abundance of shopping, but also lush greenery with beautiful nature all over the city. Its nature walks, botanical gardens, bird parks, zoo and man-made beach brings one closer to nature. Singapore has always focused in increasing their tourism sector by having Food Festivals, Singapore Shopping festivals, and Art Festivals which are required as a great number of tourists visit Malaysia, followed by Thailand and their last stop being Singapore. A few Art festivals that are held are the famous Chingay Parade which is a Traditional Chinese New Year procession which evolved to become a street parad e, showing off an array of dancers and street floats, inviting performers from different countries. Another big scale festival is the Singapore Biennale which displays art works of various artists from various parts of the world. However with the tremendous benefits of Globalization there are issues which arise as well. As Singapore continues to grow annually at great lengths, with it come certain cultural issues. To sustain this growth the nation must open its doors to the world and invite and encourage foreigners from various regions to the land. This creates greater competition amongst locals and foreigners all competing for the limited slots in this relatively small nation. Through this competition everyone needs to work harder and increases stress levels among the people which in turn create the falling fertility ratios seen today even though the government is doing its best to encourage its citizens to have more babies and increase the population of the locals. This problem will slowly but surely lead to the eradication of the local indigenous people of Singapore and will only increase its cosmopolitan and multi-racial society. Locals will no longer feel a sense of belonging to the land in which they we re born and brought up and this will lead to resentment and frustrations. The complexity and range of the challenges facing Singapore has increased, with greater global economic and socio- political tension as a result of conflict and competition. There are numerous issues globally including climate change, bioethics, ideological trends that will have a major impact on the future of Singapore. As our nation progresses, our unique Singaporean identity, shared values and heritage will be our greatest resource to ensure that Singapore remains Home, regardless of where we are. ( Lui Tuck Yew, 2008) The main issues that need to be addressed are the awareness of peoples very own culture and heritage, not only to the locals but also to the tourist and immigrants as well. Looking at the rapid transformation in Singapore, heritage and culture serve as a stable connection for the citizens to their heart and soul. The only evident culture that is seen in Singapore on a daily basis is the food culture that they have maintained from the very beginning. For example, Hawker Centres provide food that is extremely affordable and also provides the ambience of eating in a large communal sense. But that is as far as a cultural experience one will get. Hence steps should be taken to infuse the true cultural heritage of Singapore not only within the tourism sector but also among the present and future generations. Even the Singapore Tourism Board (STB) is taking steps to rejuvenate and restore Haw Par Villa. Before Haw Par Villa was turned into a theme park in 1990, it was an iconic place, like the Merlion in Marina South, which many Singaporeans and visitors felt they should visit. Countless statues and dioramas on Chinese legends and folklore were displayed there. Unfortunately when it was turned into a theme park with commercial interests in mind, many of its attractions were removed or relocated, much to the disappointment of many people who revisited the place after it was renovated. It was to be a place where one could learn and appreciate Chinese culture and Confucian values. But now the place is a Ghost town with few if not any visitors. (Dr Lee Woon Kwang, 2011) In the whole development of the social and economic growth the need for museums was forgotten. Museums are a good place to promote your culture and heritage awareness, to grow a culture of galleries, displaying information to people to visit and learn the history. They are the windows to the world and play a special role in introducing audiences to the diverse culture and societies around the world. The government is taking measures towards the development of more museums as it draws more and more people and tourists. Singapore in terms of art design is a growing nation. A few competitions are held in trying to get all the design schools to participate and getting the younger generations to take interest in art and culture. A Museum is a globalised platform of spreading design around the globe. Over the decades people have opened their minds to the idea of visiting galleries and museums. With the era of globalization, came the opportunity of collaborating and connecting the rest of the world to different ideas on design from various artists. Not every Singaporean will have a chance to visit the Louvre Museum in Paris to view these exhibits in their lifetime. Bringing the exhibits here will enable Singaporeans, both young and old, as well as the underprivileged to enjoy and come face to face with Greek culture and history (Ms Yap Su-Yin) Conclusion Also with this rapid increase of Globalization, we see a very new and different skyline. Competition among the best cities of the world instigates the rapid building of newer structures. Although certain heritage sites are being preserved, most of the older buildings are torn down to make way for new and trendy buildings. All this creates a loss of the history and heritage of the country. No doubt one must change to improve and grow but at what cost? A very careful balance must be attained between merging the past and present, or else with Globalization on the rise the sense of belonging will be lost forever. It is very important to save and protect your cultural heritage at the right time before it is too late and is lost. Singapore being a hub and a growing nation, the need for museums and galleries is very important to connect and see the rest of the world through their perspective, not only in the form of historic buildings and architecture but traditions and identity unified in authentic yet inspiring ways to capture the essence of the communitys values and mixed cultures. With the measures taken by the government Singapore will target its aim of being the biggest Exhibition and Conventional Centre in Asia by 2015.